Facebook’s organic reach has decreased 20% by the end of 2017. A way down in 2022! It is depressing to hear about these falling trends as a Facebook Marketer.
Posting a link to a Facebook resulted in hundreds of clicks or even more than this until 2017. But today, social media recommendations have been dead, with about 5% of total traffic. It means, on average, Facebook post reaches just over 5% of its followers.
Here, the encouraging news is that the reach of Facebook is still very possible; it can be higher than other social media platforms. But how?
Over 3.5 billion population lies under active social media users. Facebook Organic Reach Guide Number of active social media users around the world. However, reaching this massive audience is difficult.
Let us get started.
Page Contents
Top 10 Facebook Engagement Post ideas of 2022
Take a deep look below to learn Facebook engagement post ideas
Tip 1. Mix your posting’s formats. Leave those deep-rooted Pictures
“Become a great storyteller through variations”
The first tip for expanding your organic reach on Facebook is to experiment with different post types.
If you are mostly posting photos and your reach has dropped recently, make some videos to see how they work. If your video does not reach the same achievement as before, try creating a link post that highlights the content your viewers like.
Even if you regularly use the same Facebook post type to get the right reach, you can try new post types to keep your content fresh and attract your audience. You can also see that Facebook has an even better post format.
Facebook never announced this, but we believe that many digital marketers are prioritizing new formats of posts in their news feeds in order to provide more reach. If the algorithm prioritizes new formats, you may be able to benefit further by trying recently invented post types such as 360 videos and Facebook stories.
Most social media managers are familiar with standard Facebook post formats such as photos, texts, and videos, but there are so many post formats available on Facebook today. These include Question, Quizzes, Event, Photo ads, Slideshow ads, Carousel ads, Canvas ads, Dynamic Product Ads, Live broadcasts, UGC or Other People’s Content, blogs, inspirational quotes, CTA, etc.
There is no wrong answer here. By tracking the average reach of posts in each format over time, you can find out which types are most relevant to your audience and which types appear most often in your news feed.
Tip 2. Reduce your Posting. Avoid Quantity Over Quality!
“Reducing posts triples reach and engagement“
Understand that the main driving force behind the growth was never low posts. You can focus on quality rather than quantity this way.
Marketers posting the best content every day with just one or two posts a day are really successful than ones who posted 4-5 times a day, so they experienced a hard time finding great content to share.
If you are a social media manager or a small business owner who manages your own social media, you may have experienced this before. Finding great content takes time, and you do not always have the time to do so.
That said if you can maintain the quality of your content while posting multiple times a day, you do not need to change your strategy. Some readers have posted on Facebook pages more than ten times a day with great success.
Simply, if your feel quantity over baffling your quality, reduce your postings.
Tip 3. Find Your Best Time to Post & Stick To It!
When posting content to Facebook, it is almost as important as the content itself. If you share a great article at 4 am, it has already been lost at the bottom of your news feed by the time your viewer wakes up.
Instead, use Facebook analytics to determine when your fans are online. You can see the peak dates and times of your followers in Page Insights in the Posts section. Social media management platforms like Falcon make it easy for fans to access their data during peak hours.
By posting content on FB when your audience seems scrolling news feed, your content is more likely to appear in your feed first. In other words, you get a more organic reach.
However, posting during a busy time also means that more people will post at that time, intensifying the competition to display the post in the user’s feed.
The best solution is to post the content just before peak hours so viewers can view your posts. For example, if Facebook Insights shows fans high tide at 6 pm, try posting at 5:45 pm to catch the waves early.
Tip 4. Stick to Fan-Centric Content!
Many brands make the mistake of making themselves a dove in terms of content. Let us say you have a Facebook page for a sandwich store. Do you need to post content about sandwiches only? Of course not.
You can share daily life about your brand or product. But, the viewer shuts down when the content feels repetitive or outdated.
Here are some tricks! Your Facebook content is not just for you. It is about your fans. They may like you, but that does not mean they want to hear from you all day long. Incorporating this idea into your strategy makes it much more realistic to increase Facebook engagement over posts.
Moreover, when you are having a hard time coming up with new content ideas, you can ask some questions yourself first.
- Are there any Real World events related to Piggyback?
- Have you recently found any interesting facts or statistics about your fans?
- Have you made your fans laugh lately?
Tip 5. Go Live. Authentic your presence!
Speaking of new Facebook post formats, we highly suggest working with live video content and stories. The live video is unique in that it creates a real sense of community in the comment area. Everyone shares the same experience, so everyone has a common point of contact to connect.
In addition, Facebook’s updated algorithm prioritizes posts that generate “more meaningful interactions.” Therefore, when you interact personally, Facebook gives you a more organic reach as you interact more.
To do this, create live video content and stories that will resonate with your viewers and encourage them to start a conversation with comments.
“It ultimately results in greater organic reach“
Tip 6. Stay Focused On Engagement Posts For Facebook
Do Facebook engagement posts introduce high to reach? Or do they have a high audience reach due to the most engaging posts?
It is a chicken-egg dilemma, but some changes to the Facebook algorithm show that engagement posts for Facebook have a greater impact on reach.
Facebook will show your post to more people if it encourages users to interact with each other. In particular, content that lets people talk in the comments area significantly increases organic reach. So how do you motivate users to connect?
Ultimately, it depends on who your target audience is and what they are interested in. However, there are some suggestions to get you started.
- At the end of the post, include a question asking people for their thoughts.
- Post to a trending topic that everyone wants to include.
- Respond promptly to all comments on the post.
- Streams live video content and speak to viewers in real-time.
- Start an interactive vote or thread in the “Ask Me Anything” style.
- Get community feedback on new products and ideas.
- Use stories to share content that conveys the viewer’s emotions.
Tip 7. Make Your Audience Feel Human
You should never beg for a reaction from a follower that makes your viewer feel something, but you should encourage them to react. One of the most effective ways to increase engagement with posts is to appeal to your followers’ emotions. The more people involved with your content, the more likely they will react, share, or comment on it. However, not all emotions encourage people to share posts.
The Facebook content strategy for capturing emotions should include:
- Bring out the Positive emotions in viral posts by creating a sense of anticipation and surprise.
- Bringing out highly shareable content is the ultimate Facebook engagement post idea – often inspires an admiration to feel among viewers.
- Add frequent emotions correlated with engaging content, such as amazement, interest, curiosity, astonishment, or uncertainty.
- Whether sharing behind-the-scenes content, introducing honest and vulnerable emotions, supporting viewers’ values, or sharing a fun meme that recognizes relevant experiences – engaging post ideas to increase reliability.
Tip 8. Work For Acquiring Facebook Authentication
You probably already know what Facebook validation is. Next to your page name, a pretty blue badge, which proves you are a big deal.
Facebook validation shows the user has an official representation of his brand. It will make it stand out from fan sites and fake accounts while building trust and trust with your viewers. The blue confirmation badge also means that your page is ranked higher than other pages with similar names in Facebook searches. That means a more organic reach for your brand.
In addition, people will find your site easier and less likely to follow or interact with unofficial sites. Overall, it is definitely worth the verification. However, what do you need to prove to Facebook that it is worth it?
First, the page must be complete. That is, you have a cover photo, profile photo, name, and at least one published post.
Next, you need to ensure that your page complies with all of Facebook’s Terms of Service. For more information on how to get validation, see this Facebook help article.
Tip 9. Recycle and Boost Your Most Engaging Post
If you have a budget for Facebook ads, you need to engage viewers to your top posts.
Your best-performing engagement posts for Facebook will be proven content and content that has been proven to appeal and engage to your audience.
“This makes it suitable for boosting!“
With proper FB ad targeting, these posts will reach and engage more people and continue to reach more people.
The best part about this engagement post idea?
You do not need a lot of money for that. With a daily budget of $40, boosted posts achieve up to four times the paid organic reach. As the reach expanded, post engagement also escalates.
Tip 10. Try User-Generated Content (UGC)
Facebook User Generated Content (UGC) is all the rage, but it is not just a fashion.
If a user likes your brand enough to create content, it is an important signal of trust for other users.
People are more interested in content created by friends and family than in brand messages.
This means more engagement, and as you may have noticed, it means to reach that is more organic. To excite people in creating UGC that includes brands’ collections, try one of the following ideas.
- Write a product review on Facebook and invite people to share the best.
- Launch a brand hashtag to help your customers associate their content with your brand for the UGC campaign and get inspiration from the contributions of others.
- Start the UGC Contest and ask people to post photos and videos about the brands featured (or win prizes) on the site.
Adravity Bonus Tip: Give your FB Ads a Chance!
We agree, technically, this is not a hint to increase “organic” reach. However, if your 2022 Facebook content strategy goal is to reach the widest possible audience, it may be appropriate to use the appropriate advertising budget to increase your organic posts.
If you do not have the money to buy ads and want to increase your Facebook organic reach, here is another engagement idea; do not worry.
Depending on the content you are promoting and your target audience, you could reach hundreds of more users for just $10 or less. You can use Facebook’s organic posts as a test site to see what content is worth promoting. See which organic posts get the most views, reactions, comments, and shares to increase your winners.
If you have not done so already, try limited advertising spending to extend the reach of your Facebook posts. You will be amazed at the results.