Google ads is a platform used to show and manage advertisements on the internet. Google ads specialists use marketing strategies to display different types of ads for businesses promotion. For example, service offerings, products listing, videos, text ads, etc. Google ads are like an advertisement creating hub offered by the biggest search engine Google. It helps businesses grow by displaying advertisements on different websites and applications.
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What do Google Ads do?
When you run a campaign, google ads, and a person searches for a query on a search engine related to your business, your business website shows up. And you pay for the clicks people do on your website. One of the essential things a business wants is to come to their shop and website. If someone lands on your website by clicking on an ad, he has arrived to buy your products or services. If he would like your products or services, he would buy them.
Variety of Features
Google ads give insights like conversions, impressions, conversions rate, cost spent on the campaign, and click-through rates. Whether you want to display ads globally or in your town and state, it gives you a wide variety of options to attract your target audience. Google ads let you choose a flexible budget rather than offering pre-built price packages. You can adjust the scale according to how much you want to spend daily, weekly, or monthly for your ad campaigns, and it will charge you only that.
It also gives you insights like what time of the day is best for you to post by showing which time you had the most audience and visitors in the past. It also tells you which country’s people are your significant audience, and their age, gender, and other interests.
Who is an Ad Specialist?
An ad specialist is a person who makes marketing strategies and handles them to promote their client’s business. This blog post will discuss how you can start your career as a google ad specialist. It is a demanding career since people have taken their businesses online. So, you need to display ads online to grow your business. People don’t have time to both look after ad campaigns and run their businesses, so they seek experts who can help them set their ads on the internet.
You can choose a specific field of work in the google ads domain. You can choose to manage videos, manage bid work, or you can work on the entire thing as an all-rounder. Either way, you would be in demand if you could give quality work. Google ad experts find work on freelance websites, whether starters or even professionals. They also work at big companies, at agencies, etc.
Why People Hire Ads Specialists?
Business owners hire ad specialists to run and manage ad campaigns and help produce the maximum profit results for a business. A good ad expert will also suggest if your website needs some modifications to make ad campaigns more effective. Depending on the reporting schedule, the google ad specialist submits a report showing how well your ads have performed at the end of the month or week, including other data like demographics, conversions, click-through rates, etc.
A good ad expert also knows search engine optimization. He can also come up with new techniques. If a method has become obsolete, he can adopt another practical approach instead of working on the ways he did in the past.
See the demand of google ads specialists by seeing how much they charge for their services on freelance platforms. They have also specified what services they would provide you. Some have mentioned lead generation, while some have mentioned specialties like pay per click and data analysis.
Google ad specialist salary increases over time if he excels in this field.
Below, we’ll learn four simple steps to start a career as a Google ads specialist in 2022.
4 Effective Steps to Become Google Ads Specialist in 2022
1. Learn Search Engine Optimization
To become a google ads specialist, you need to understand how a search engine works. For this purpose, you need to learn search engine optimization first. You need to know what a search engine is and how a search works, and its mechanism that brings up specific results when searching for keywords. You can learn it online on platforms like Coursera, Udemy, etc.
2. Continuous learning and adaptable nature
The algorithms of search engines do not remain the same. They keep on changing. A good ads specialist would be the person who would stay updated on the latest search engine optimization trends. The method which works effectively today may not work six months from now. We don’t know. We need to research and adopt new techniques by understanding how a search is working.
3. Apply the skills you learn
Remember that we develop these soft skills over time, and a person can only master these skills if they keep practicing them. If you learn every skill perfectly but don’t practice it for months, you won’t remember what you have learned. So, keep training and applying the skills you have learned to become an exceptional and expert Google Ads specialist. At the end of the month, you share how much you increased the performance of their ad.
4. Where to learn?
Becoming a google ad specialist is easy now. There are free and paid platforms online to learn the skills you need. However, not every course is worthwhile. But how do we determine which course to buy online? It’s simple. You must watch the content they will teach you in the course, as every course provides it like a book index. Also, watch their demo videos and introduction videos to see if the particular instructor is teaching good and you can continue learning with him.
a) Coursera
Coursera team is offering a course that is their official course of google ad specialization. It’s a two hours course you can enroll in for free. You can also search for other google ad courses there.
b) Udemy
The good thing about Udemy is that you can watch a few demo videos of any course for free before buying it. There are several courses on google ads specialization on Udemy that you can purchase.
c) Google Certified Courses
They also give you a certificate on completion of the course. Google offers a program called Google Partner, where it teaches about Google ads. The good thing is that Google officially offers it to learn and perform better with ads. They also give you a partner badge that is a suitable catalyst for your resume and website.
When you learn every part of the google ads, you can give services related to a single thing involved in it or become an all-rounder and work on every aspect of google ads. You’ll learn how to search and work with display ads, text ads, and eCommerce website ads showing products that users click to buy. Google itself teaches you six kinds of ads skills. It includes,
- Google Ads Search
- Ads Display
- Ads Video
- Shopping ads
- Google Ads Apps
- Google Ads Measurement
Steps to get Google certifications
1. Search for the google ads certifications and go to its page.
2. You will see an option for creating a skill shop account. Sign up on skillshop.
3. Upon signing up, you will see a list of Google certifications. Choose the skill you want to get certified for.
4. Upon clicking it, you will go to a page where you will learn and prepare for the assessment.
5. After learning, you will give the test that has time 75 minutes. If you score 80%, you will get certified for it.
However, you need to refresh and renew your certification after one year when it is expired. These google certification courses are available in 22 languages. It also provides you a certificate on the completion of them. If you have any of these badges, it shows to people that Google recognizes you as an ad specialist. Moreover, it’s not about the certification that you put on your resume. To get a better ad specialist job, it’s more about knowing and having the knowledge of managing ads. And if you’d have those skills, then there would be no problem for you to get a certificate that you can show in your resume.
5. Copywriting
No matter how many good campaigns you run under a reasonable budget, and your client’s business appears at the top of the results page with the most relevant keywords, you won’t benefit from running the campaign if your ad copy is not written correctly. If people dislike what they see and read, they will not buy from you. That’s why we recommend hiring an expert copywriter when running an ad campaign for your client. You can hire copywriters by contacting digital marketing agencies or finding them on freelance platforms.
6. Different Formats of Ads and Search Results
A good ad specialist knows which format is suitable for a particular type of ad. You don’t need to set a specific style for every ad you run. Now Google offers you a wide range of ad templates that you can choose according to the ad type. (breaktheweb.agency) For example, if we search for lawyers in Chicago, we get this on our results page.
Here is another type of ad that shows us the shop locations, contact numbers, and images. For instance, here we search for Buy washing machines in Chicago. It shows us the list of shops in Chicago to buy washing machines.
Avoid These Mistakes When Setting Ad Campaigns
1. Sharing your client’s data
When you work for a client and increase his ads performance, you might want to include it in your portfolio about how you improved his ad campaign. There is nothing wrong with it, but do not share the strategies you used for his campaign and your client’s business insights before and after. Some clients allow it, and some don’t. You can surely use it if they allow you, but you need to ask them first.
2. Violating Google’s Policies
When you run an ad campaign, ensure that what product you are running the ad of is not a counterfeit good. A counterfeit good is a product replica of the original item. For example, some people change big brand names slightly and slightly modify their logos to sell their products. Drugs, weapons, explosives are also not allowed in ads. Things like hacking software and other things related to dishonest behavior are not allowed. Abusive language, racism, and advertisements that endorse hatred, graphic violence, self-harm are prohibited.
3. Mixing the Ad Types
Some people mix the display ad types of search ads; that’s not a good practice. You need to uncheck one of them when running a campaign, as they are both checked by default.
4. Wrong Budget Management
This is the most crucial part where many newbies fail. Invest in your ad campaigns smartly. You need to learn how to set reasonable rates and whether you should set the budget money, weekly or daily. If you do this step wrong, all the money you spend can become wasted.
5. Negative Keywords Blocking
Negative keywords are the keywords that you block to avoid your website showing up on irrelevant queries. When people search for a specific keyword and something else shows up, they won’t go to your website, which wastes the money you spent on your ad campaign. That’s why ad experts block keywords unrelated to your campaign.
6. Not using Ads Extension
When you are selling products or services, your meta description in the google search should look like this.
It should contain everything related to your business. For example, steam is a website used to buy video games digitally. If we search for the price for GTA IV, it tells us the cost of the game on the search results page without having us go to the website to know the price.
7. Not Monitoring the Metrics
When running an ad campaign for a business, you help that business grow. Therefore, you need to keep your eyes on the insights to see your performance. Review it daily, skipping no day.
Side benefits of Successful Google ads campaign
Ad specialists solve half of the problem when your ads are displayed on the top of Google. It also gives you information that if a customer lands on your webpage every time but doesn’t end up buying your service or product. If this happens, you need to improve your website, service details, copywriting, and pricing.
Google Ads vs. SEO
When you optimize a website for keywords, it takes days to show results. However, when you set up an ad campaign, it shows your website on the first page within the next day and even earlier. Moreover, according to a report, people don’t trust websites that appear as ads, as they trust those that appear organically in the search results.
Final Word
So, now you know what Google Ads is and how effective and vital it is for your business. We also discussed how to become a google ads specialist in 2022, things that we need to avoid to run successful ad campaigns, and how much is a specialist pays. Keep these things in mind that you learned above. If you want to promote your business and generate maximum leads, you can reach out to our Marketing Services Team at Adravity. We will provide organic growth to your business by optimizing your website and using marketing strategies, including social media marketing, and all of it at very affordable rates.